Facebook\u0027s algorithm routinely discriminates in steering job ads to specific age and gender groups, says a women\u0027s trucker group. Read more.
“Facebook’s algorithm regularly acts like recruiters in the 1960s , who identified jobs as ‘Male’ or ‘Female’ based on gender stereotypes or indicated their preferences to hire younger workers,” the nonprofit Real Women in Trucking said Thursday in a filing with the U.S. Equal Employment Opportunity Commission.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc.
On the platform, “older job seekers are usually far less likely than younger job seekers to receive job ads, and men receive the lion’s share of ads for blue-collar jobs, especially jobs in industries that have historically excluded women,” Real Women in Trucking claims. “Meanwhile, women receive a disproportionate share of ads for lower-paid jobs in social services, food services, education, and health care, especially administrative positions that are historically considered women’s jobs.
A Meta spokesperson said the company is reviewing the complaint and has been working to prevent discrimination and make its ads more transparent. “Addressing fairness in ads is an industrywide challenge and we’ve been collaborating with civil rights groups, academics and regulators to advance fairness in our ads system,” the company said in an emailed statement. “We’re actively building technology designed to make additional progress in this area.
Decades-old U.S. civil rights laws prohibit job or housing ads that indicate a preference based on sex or age, and federal agencies have determined that using those criteria to target online ads violates such prohibitions. “While Facebook has been warned for years by civil rights advocates and regulators that algorithmic bias is likely to be a serious problem on its platform and would violate a range of civil rights laws, Facebook has failed to stop the algorithmic discrimination that occurs in most cases when Facebook publishes job ads throughout the nation,” the truckers group said in its complaint.Article content
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