Facebook and Instagram will pay $1 billion to creators through 2022 as an incentive to use the platforms, Facebook CEO Mark Zuckerberg said on Wednesday.
"We want to build the best platforms for millions of creators to make a living, so we're creating new programs to invest over $1 billion to reward creators for great content they create on Facebook and Instagram through 2022," Zuckerberg wrote in a Facebook The program
is invite-only but will allow creators to earn money by using certain features on Facebook or Instagram, such as by regularly livestreaming. There will also be bonus structures that encourage creators to sign up for IGTV ads, create Reels or use in-stream ads on Facebook.
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