Facebook Inc has removed 'pseudoscience' as an option for advertisers that want to target audiences, a category available until this week even as the world's largest social media network vowed to curb misinformation about the COVID-19 pandemic.
Advocacy group Avaaz reported last week that a sample of 104 coronavirus-related pieces of misinformation content on Facebook analyzed by the group had reached over 117 million estimated views.
The Facebook spokeswoman said in her email that the pseudoscience category should have been removed in a previous review.Facebook has announced several initiatives to combat the spread of false COVID-19 claims, including removing content that could cause “imminent physical harm” and alerting people who have engaged with such misinformation, with a link to the World Health Organization website.
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