Take a look.
Meta is updating Facebook’s “identity system,” and that includes a dramatically refreshed logo.
Just kidding! It’s basically exactly the same as the last one, except the blue is a darker blue, and the lowercase “f” has a few subtle tweaks. You can see the new logo next to the most recent one in the image at the top of this post.Our intention was to create a refreshed design of the Facebook logo that was bolder, electric and everlasting. Each of the distinctive, new refinements drive greater harmony across the entire design as a key element of the app’s identity.
I really love the phrase “a more confident expression of Facebook’s core blue color.” That’s a lot of words to say that the logo is a darker blue! Jokes aside, it makes sense that Meta is only slightly tweaking the Facebook logo instead of totally redesigning it. Meta says the platform sees a jaw-droppingof peopleI can see why Meta is opting to only make relatively tiny tweaks to what’s already one of the most recognizable logos in tech.
If you want to take a trip down memory lane, Meta’s blog post included a short video chronicling the history of the logo that I turned into a GIF.The Facebook wordmark has gotten an update, too, according to the blog post. “Using our custom typeface, Facebook Sans, we redesigned the wordmark and logo to create a consistent treatment and improve overall legibility across Facebook,” Meta says.
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