F1 Las Vegas race will be most expensive of the 2023 season
Associated PressLewis Hamilton drives a Mercedes-AMG car on the Las Vegas Strip during the Las Vegas Grand Prix Launch Party. took its globe-hoping extravaganza to the Las Vegas Strip over the weekend for an official “launch party” on what it believes will be one of the biggest sporting events in the world.CEO Stefano Domenicali told The Associated Press the Las Vegas Grand Prix will be the most expensive fan experience on next year's 24-race calendar, particularly from a VIP experience.
“Formula One has a certain positioning with regard to the kind of sport it is,” Domenicali told The AP. “We are going to deliver the greatest spectacle in the world as a statement of F1. That needs to be recognized and in terms of price positioning we are going to be on the top side because this is Las Vegas and that is the nature of the customer coming to Las Vegas.
There was some sticker shock surrounding the pricing at the inaugural Miami Grand Prix, and Las Vegas is going to cost even more. F1, owned by U.S.-based Liberty Media, will be a first-time promoter for the Nov. 18 night race that will use famous Vegas landmarks and rush down the Strip. “Both for us as a company, this will be the largest race in terms of revenues. It will also be the most expensive race in terms of costs," Maffei added."That’s just the nature of the event, the scale, and the nature of Vegas. We will try to create economic choices for fans, not all fans can pay the top dollar, we understand. This is an expensive place to operate and we’ll try to take advantage of the great things Vegas has to offer.
The “Launch Party" actually started earlier this week when an F1 car drove down the casino floor of The Wynn, and Saturday included a full day of events that included a pit stop challenge, driver appearances, a drone show above Caesars Palace and a VIP afterparty with Swedish DJ Alesso at a three-level nightclub inside Caesars.
Hamilton doesn't know where Vegas' entry-level $500 standing-room only ticket ranks among other F1 races, but did note costs have risen for the consumers.
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