\u003Cp\u003E\u003Cstrong\u003ERetailers are advised to use chatbots, provide try-on tools, and show inventory to make online shopping more convenient.\u003C/strong\u003E\u003C/p\u003E\n\u003Cp\u003ESingapore brands can cater to the growing trend of e-window shoppers through personalised shopping experiences such as chatbots for customer service, augmented reality offerings, and real-time inventory checks.\u003C/p\u003E\n\u003Cp\u003E“When people [do] e-window shopping, they’re looking at specific products, but also potentially what other products could be suitable for them… so a lot of customisation would be required to cater to these consumers,” Yi Hui Toh, country manager of marketing firm, Anymind Group Singapore, told the Singapore Business Review.\u003C/p\u003E\n\u003Cp\u003ENotably, Neil Saunders, managing director of GlobalData’s retail division, said winning over e-window shoppers requires curation and offering items relevant to consumers.\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EHumans in chatbots\u003C/strong\u003E\u003C/p\u003E\n\u003Cp\u003EThe first key strategy that Yi Hui recommended is that brands should have chatbots or live support staff that can encourage consumers to sign up for loyalty programmes, and membership programmes, or even gather relevant data to interpret consumer trends.\u003C/p\u003E\n\u003Cp\u003EA recent GWD study showed that Singaporeans value free delivery (48%), loyalty points (40%), coupons and discounts (38%), reviews from other consumers (31%), and next-day delivery (30%).\u003C/p\u003E\n\u003Cp\u003E“Communication-wise, a lot of people on marketplaces are looking for fast answers to whatever questions that they have,” he added.\u003C/p\u003E\n\u003Cp\u003EA fine example of a live chatbot, according to the GlobalData study commissioned by Amazon, is the “chat \u0026 shop” function introduced by Thailand-based Central Group. Apart from allowing consumers to talk to personal assistants, the chat service accepts shopping l
Experts advise analysing market complexity by considering laws, political risks, and cultural references of the market they want to enter.
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