As Air Jordan sneakers skyrocket in value, these are the pairs that are most worth the investment, according to resale experts from Stadium Goods and the RealReal
Air Jordan, Michael Jordan's iconic line with Nike that launched in 1984, is experiencing a surge in demand across all products, thanks to the release of the ESPN's new Jordan-centric documentary "The Last Dance."
The RealReal's sneaker and streetwear expert Sean Conway said that when it comes to Jordan sneakers, even some more lowkey styles are resurfacing and gaining momentum, in part thanks to the documentary. According to Stadium Goods' content manager Zack Schlemmer, Air Jordan 1s are some of the best sneakers to get right now.
"Their value in the secondary market has increased since they are modeled after the original pair you see Michael wearing on TV," Conway said. "It will be interesting to see how resale value might shift following the finale and as we move away from Jordan being in the spotlight." On the other hand, Conway recommends that people with these rarer pairs of Jordans hold onto them instead of selling right now.
"Since the "The Last Dance" premiered, we've seen that the average resale for Jordan sneakers has increased 16% so you're also likely to make a decent profit if you sell them now," he said.In addition to the Air Jordan 1s, Schlemmer said that the Air Jordan 13 in its original colorways is a good sneaker to cash in on right now.
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