The closest comparison to Bloomberg’s unprecedented campaign might be Geico.
into both of his presidential bids in 1996 and 2000. But neither of them did this kind of ad blowout.
“There’s not a particular brain area or something that lights up…in a meaningful way that’s distinct for advertising versus other kinds of messaging,” said Uma Karmarkar, a neuroeconomist who studies consumer behavior. “If you ask someone just about insurance, they’re very likely to come up with Geico even if it’s not a brand that they would consider,” said Karmarkar. “In part, because that mental association is so strong at this point that it’s one of the easiest names to retrieve regardless of whether you have a positive or negative thought about it.”
the hierarchy by which our brains pay attention: motion, where something literally catches the eye; novelty, or unexpected newness; error, when something is inaccurate or out of place or otherwise causes your brain to pause and try to understand; and ambiguity because humans love a little enigma.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Bloomberg turns to Google and YouTube to gain ground on rivalsMike Bloomberg has spent more than $41,000,000 on Google and YouTube ads since he entered the race late in November, according to data analyzed by NBCNews.
Read more »
Bloomberg tech company hires top ad executive as campaign continues its digital onslaughtHawkfish, the digital firm working for Mike Bloomberg's presidential campaign, has hired ad executive Tim Castree as the billionaire's organization continues to churn out content.
Read more »
Mike Bloomberg might skip future debates, 'serious doubt' he can handle Trump, says expertThe billionaire former mayor of New York endured a torrid time on stage in Nevada, struggling to fend off attacks from his competitors.
Read more »
Opinion | Progressives left Warren for dead. Here's why they should be glad she's still alive.In so precisely and thoroughly exposing Bloomberg's weaknesses, Warren has shown why progressives, and really the Democratic Party, benefit from having her in the race.
Read more »