Experts dish on if Taylor Swift, Travis Kelce relationship will affect NFL's Gen Z, female viewership

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Experts dish on if Taylor Swift, Travis Kelce relationship will affect NFL's Gen Z, female viewership
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Taylor Swift attends Kansas City Chiefs game amid Travis Kelce dating rumors

Travis Kelce ‘on top of the world’ during Taylor Swift relationshipfixation with Taylor Swift and Travis Kelce,

“You’ve got a lot of people that care about Taylor and for good reason,” he said, without getting into the details of their budding relationship. “Hopefully those — especially the young women — that have now gained an interest in not only Travis Kelce, but the NFL more broadly, can stay with us throughout the year and years to come,” Trombetta said.

This celebrity-athlete pairing is more powerful than many that preceded it. Attribute that to Swift’s broad appeal, not just in the U.S. but globally, and to Kelce’s status as the NFL’s best player at his position and the second-best player, behind quarterback Patrick Mahomes, on the reigning Super Bowl champions.

That drew a chuckle from Travis, who said it can be fun for viewers when celebrities are shown at games but agreed with his brother’s premise, saying: “They’re overdoing it a little bit, especially my situation.”

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