Executive of the Week, Daniel 'BirdMan Zoe' Desir, discusses InternetMoney's 'Lemonade' success.
The Internet Money project came together via Taz Taylor. One day he called me and said,"Bird, we dropping an album," and like a month later we dropped an album. [Laughs] The single was originally written in 2017 byand Taz Taylor. Taz really liked the song and Don Toliver had cut to it. Taz, with his musical genius skills, wanted to turn it into something and started recreating the production with.
"Lemonade" has been steadily growing for the past two months. What strategies have you used to help it along the way? Honest to god, we just believed in it so much, released it with a dope video from Lyrical Lemonade and knew it was a hit. 10K, with the help of Caroline, made sure the DSPs were in tune with the song and we had full support from Spotify and Apple Music. Our PR, Audible Treats andvia 10K, also made sure press was on point and the song was everywhere it could be. It really was a team effort.
It's doing so well because it's a good song, the hook is so catchy and it’s powered by dope verses from all the artists. One thing you can't deny is a hit record and we were blessed to have one. And the song sonically catches you -- kids to older adults enjoy the song and I feel like it will be around for a long time.My philosophy for management is,"Don't chase money, chase opportunity.
It takes a village, everyone has to believe and be in sync. Everyone has to go above and beyond and know the work doesn't just stop once the song is released. With us, it took the help of 10K, Caroline, Audible Treats, Internet Money, Homemade Projects, our lawyers
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