Exclusive: Warner Bros Discovery licenses movies and TV shows to Roku, Tubi

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Exclusive: Warner Bros Discovery licenses movies and TV shows to Roku, Tubi
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Warner Bros Discovery Inc has reached deals with streaming services Roku Inc and Fox Corp's Tubi to license 2,000 hours of movies and TV series, as it becomes the latest media company to embrace free, ad-supported streaming TV.

Tubi to license 2,000 hours of movies and TV series, as it becomes the latest media company to embrace free, ad-supported streaming TV.

The deals include the science-fiction western “Westworld,” the reality series “Cake Boss,” and reality dating series “F-Boy Island", the companies said, as Warner Bros seeks new ways to monetize its library of film and TV content. The streamers announced Tuesday they plan to use the content to launch Warner Bros-branded free, ad-supported TV channels.

Tubi said it plans 11 channels organized by genre, such as "WB TV Sweet Escapes," to feature baking competitions, and three more organized by type of programming - series, reality and family. The deal marks an evolution of Warner Bros Discovery's approach to streaming, which once reserved the studio's movies and series for the HBO Max subscription service. Now, the studio has begun selling movies and TV shows to third parties.

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