Exclusive: Volvo Cars is gearing up for an electric blitz to convert all its mainstay models - three SUVs and two sedans - into electric vehicles and to introduce a luxury electric van aimed at boosting sales in Asia
The makeover for Volvo, a Swedish brand that built a reputation for safety and utilitarian design, follows from a greater focus on customer trends in Asia and a push to win sales there, the people said.
Among the new battery electric cars being planned for the next four years is a Volvo-branded MPV or van that would be based on a vehicle Geely’s Zeekr brand sells in China. Volvo has moved development work on sedans and the coming people-mover model to its Shanghai research and development hub, they said. That centre, which has tripled its design staff to about 60 people, has recently moved to a new and larger building in Shanghai, one of the sources said.
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