SEOUL : South Korean startup Rebellions Inc launches an artificial intelligence (AI) chip on Monday, racing to win government contracts as Seoul seeks a place for local companies in the exploding AI industry.The company's ATOM chip is the latest Korean attempt to challenge global leader Nvidia Corp in the
SEOUL : South Korean startup Rebellions Inc launches an artificial intelligence chip on Monday, racing to win government contracts as Seoul seeks a place for local companies in the exploding AI industry.
Nvidia, a U.S. chip designer, has a commanding share of high-end AI chips, making up about 86 per cent of the computing power of the world’s six biggest cloud services as of December, according to Jefferies chip analyst Mark Lipacis. Rebellions' ATOM is designed to excel at running computer vision and chatbot AI applications. Because it targets specific tasks rather than doing a wide range, the chip consumes only about 20 per cent of the power of an Nvidia A100 chip on those tasks, said Rebellions co-founder and chief executive Park Sunghyun.
Seoul will put out a notice this month for two data centres, called neural processing unit farms, with only domestic chipmakers allowed to bid, an official at the Ministry of Science and ICT told Reuters.In a country whose firms supply half the world's memory chips, the authorities want to create a market that can be a test bed for AI chipmakers, aiming to foster global competitors.
"There's a lot of momentum behind Nvidia's developments. These startups have got to build momentum, so that will take time," said Alan Priestley, an analyst at IT research firm Gartner."But government incentives such as what's happening in Korea could well affect the market share within Korea."
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