So, after everything, what does Rachel Maddow want her legacy to be? Easy, she tells V.F.: “I wanna be proud of my life.”
reporter Susanne Craig explained during an appearance on Maddow’s show the following year.)
Amid these flirtations, Conde had two options: give Maddow the freedom she craved or risk losing one of the company’s most important talents. Someone plugged into the talks assured me that before NBC landed on a number, they “worked through the economics and finances of it,” in terms of the output they could expect from Maddow in her new multiplatform role, and what that would mean to the bottom line. The talks unfolded in two stages.
Changing indeed: With viewers increasingly unmoored from their traditional cable packages, MSNBC’s linear television business was in a dicey position even without the headache of losing a ratings powerhouse four nights a week. In the words of one cable news veteran, “Remember when print was dying but online was not quite yet what it is now? That’s where cable news is. So the existential question is not Rachel Maddow. It’s MSNBC.
Of course, Maddow being great on TV can’t neutralize Trump conspiracy theories or save democracy. The stakes of this competition are significantly higher than a World Series ring.in the business for about a decade by the time she truly began to cultivate an audience. This was back in 2008, when Griffin gave Maddow her own show. Nine years earlier, she’d retreated from London to Western Massachusetts to finish her dissertation for Oxford, where she’d been a Rhodes Scholar.
It was three months after our ice fishing trip, and I was back in Western Mass, this time sitting with Maddow on her screened-in porch, eating sandwiches on a rainy spring day. We talked about pretty much everything—her spirituality and Catholic upbringing , her history of depression , her media diet . We also got into a back-and-forth about her dossier segments.
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