“Zoom face” and social media are driving the trend.
There are other factors, too, such as people staring at themselves over Zoom all day and social media, which leads to even more comparisons among peers. But Levy said Botox and fillers can address these issues. And since society is morethan it was in say 2002 — when the FDA approved Botox as a cosmetic tool — the industry is ripe for growth.
“We consider ourselves, kind of, the anti-med spa,” said Levy, referring to a place that is part medical center and part day spa. “The whole concept [for Alchemy] was pioneered out of the idea that there could be more of a specialty focus within the noninvasive category. Our client could feel really secure that this is a place where our providers do this all day; they specialize in injectables.
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