Mntge offered WWD an exclusive sneak peek at what’s on tap, and it goes beyond the vintage denim jacket and digital twin that Wotherspoon teased on social media days ago.
Indeed, there’s an extra surprise — their first one-of-onewill come with an “ink” bottle in the virtual trunk, and it unlocks a whole new layer of experience that, the partners hope, may blow fans away.
The notion isn’t entirely foreign to Web 2.0 consumers either, as social media platforms work with brands like Gucci and others to bring users into immersive, stylized environments — from lush gardens to labyrinths — via smartphone cameras and augmented reality. The same spirit of experimentation that drives those campaigns often puts innovative fashion houses like Gucci, Burberry, Dolce & Gabbana and more at the forefront of Web 3.0 as well.. But if they choose to, it’s easy enough to do.
Mntge’s first fashion drop could come as early as January, but it’s promised for the first quarter of 2023.According to Adler, Mntge passes totaling 1,400 units sold out over its initial two-stage offering last week. The first stage, offered strictly to partner communities, moved 1,290 passes, and the second batch, a public raffle, moved 110 passes within minutes the next day.
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