Sea-inspired skin care brand Mara is launching a sculpting body oil.
While the earthy-scented product includes Mara’s key sea ingredients algae and moringa, which are featured in its hero Universal Face Oil, $72, McNamara was looking to create an active oil to address typical body concerns.
The Sea Sculpt Body Oil employs three key actives: plankton to firm the skin, reduce the appearance of cellulite and improve elasticity; celery seed to reduce texture and promote a healthy skin barrier, and kelp to hydrate and boost collagen production. To amplify the results of the oil, the brand is the Sea Sculpt Tool, $15, for lymphatic drainage. According to McNamara, after two months of usage three times a week in conjunction with the oil, consumers will have noticeable results.
“We are seeing a shift in the market toward the ‘skinification’ of everything,” she said. “Body is the next in line.”The oil, which will launch direct-to-consumer and at Sephora, is expected to amass between $1.5 million and $2 million in first-year retail sales, according to industry sources. The tool will launch only direct-to-consumer to start.
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