EXCLUSIVE EXCLUSIVE: From Lindiwe Sisulu, With Love: Inside SA Tourism’s R1bn proposal to sponsor Tottenham Hotspur By REBECCA DAVIS becsplanb
‘Executive Summary: Proposed 36-month sponsorship partnership with Tottenham Hotspur FC”, reads the first slide of a PowerPoint presentation stamped with the logo of SA Tourism.
The presentation specifies that the total value of the sponsorship deal between SA Tourism and Tottenham Hotspur FC would be £42.5-million over three years — which converts to R910,997,814.75 in South African currency, or just under a billion rand. It lists Abu Dhabi’s sponsorship of Manchester City, Malta’s sponsorship of Manchester United and Rwanda’s sponsorship of Arsenal as similar deals — and adds a warning.A tourism expert who spoke toThe expert said Tottenham Hotspur had sought sponsorship from SA Tourism as far back as 2017, but that the deal had always been rejected out of hand because the return on investment was “ludicrous”.
The first presentation does not provide details on exactly what kind of exposure South Africa would gain from the deal. A slide titled “3 business reasons why a sponsorship deal with Tottenham make [sic] sense? [sic]” lists a year-round global presence, the fact that rival DMOs are signing similar agreements, and an unspecified “high business return on investment”.A second presentation, seen by the SA Tourism board on Tuesday night, is far glossier and more detailed.
This latter presentation specifies that the exposure SA Tourism will receive will include stadium branding, match-day advertising, a 5-14 day training camp in South Africa with the full first Spurs team — as well as access to free tickets and stadium hospitality. In a Q&A portion of the presentation, it makes oblique reference to the fact that SA Tourism’s expenditure in this regard would amount to more than one-third of its total annual marketing budget.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Zwide sweetheart Siya Kolisi treats home township to global exclusive, VVIP doccie screening | SportSiya Kolisi rolled the red carpet for his Zwide community, to whom he gave an exclusive global screening of his new life film, Rise: The Siya Kolisi Story. | Sport24news
Read more »
EXCLUSIVE: How Ramaphosa’s cabinet reshuffle plans are unfoldingPaul Mashatile to be sworn in as an MP, paving way for David Mabuza’s likely exit
Read more »
EXCLUSIVE: How Ramaphosa’s cabinet reshuffle plans are unfoldingPaul Mashatile to be sworn in as an MP, paving way for David Mabuza’s likely exit
Read more »
Ricoh South Africa achieves DocuWare Diamond Club status - TechCentralPromoted | Ricoh South Africa has been awarded membership status of the exclusive DocuWare Diamond Club in recognition of its exceptional performance.
Read more »
Luxury Cape Town apartments from R1.85 millionThe Poplar is designed to be the epitome of exclusive living and will provide you with the penthouse lifestyle you want, surrounded by everything you need.
Read more »
THE BIG INTERVIEW: Katherine and Andrew — of wild things, magical music and being creativeKatherine Jenkins, a singing superstar, and her husband Andrew Levitas, a top US movie producer and director, jetted quietly into South Africa with their children over Christmas for some game park time and two exclusive, invitation-only concerts. They talk about their passion for wilderness.
Read more »