The limited-edition collaboration includes 20 styles — such as dresses, tops, jackets, skirts and more in a variety of colors and prints — and is the brand’s first U.S. designer partnership.
Hartl added that Free People has been a fan of Sui for some time.
“She shares a similar love of print, embellishment and super cool styling and always has done it in such a beautiful, elevated way,” the executive said. “The collaboration between the [Free People] collection and Anna Sui was effortless in its celebration of pattern, embellishment and styling.”And the duo appears to share a mutual admiration.
“I love shopping Free People,” the designer said. “I especially love the unique selection of artisanal, vintage and bohemian essentials. “This collaboration is truly a privilege,” Sui added. “I can’t wait to see the customer’s reaction to these unique pieces. There is the perfect blend of iconic Anna Sui feminine, rock-influenced, vintage-inspired DNA and everything that Free People consistently represents: artful, innovative and free-spirited style.
Meanwhile, more affluent shoppers, including consumers at Free People’s slightly upscale sister brand Anthropologie, seemed less fazed by price hikes, and many continue to treat themselves with new apparel purchases.
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