BREAKING NEWS: BALENCIAGA, which hasn’t produced a couture collection since 1968, is returning to couture. Artistic Director Demna Gvasalia’s couture debut will take place in July for the Fall 2020 season. Here is everything we know:
“Haute couture is the very foundation of this house,” Gvasalia said in a statement, “so it is my creative and visionary duty to bring couture back. For me, couture is an unexplored mode of creative freedom and a platform for innovation. It not only offers another spectrum of possibilities in dressmaking,” he continued, “it also brings the modern vision of Balenciaga back to its sources of origin.
Half a century later, Gvasalia is rebuilding Balenciaga’s couture foundation. Since his arrival in 2015 the Georgian designer has made a study of the house founder’s couture silhouettes. His spectacular first collection included suit jackets that slouched forward and puffers that shrugged back, both inspired by pieces he discovered in the archive.
But this is something different. The house is establishing a dedicated team devoted only to couture and it’s replicating the original salons at Balenciaga’s historical address at 10 Avenue George V. “This project was possible due to the success of the creative vision of Demna Gvasalia as well as the exceptional results of Balenciaga these past few years,” said Cedric Charbit, President and CEO of Balenciaga, in the same release.
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