.Bagatiba’s sustainability practices are taking a step forward by launching a closed-loop upcycling initiative.
Over the years, Jessie Andrews has established herself as a design and business maven, launching successful Los Angeles-based brands across swimwear, skin-care, ready-to-wear and jewelry categories as well as a creative studio, 1201 B Studios. Both her ready-to-wear line, Jeu Illimité, and jewelry line, Bagatiba, are eco-friendly, transparent, sustainable brands.
For Earth Day, Andrews is taking Bagatiba’s sustainability practices a step further by launching a closed-loop upcycling initiative titled, “The Triple R’ Project.
Through “The Triple R Project,” which stands for Andrews’ promise to, “reduce, recycle and reuse,” the brand will begin accepting unwanted metal jewelry with the intent of “closing the loop of buying and discarding.” The donated metals will then be upcycled into new jewelry, objects and art, each piece purposeful and determined by the materials of each metal.
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