Evil Dead Rise Interview: Director Lee Cronin on Revitalizing Horror Franchise
“Moving the action out of the woods and into the city, Evil Dead Rise tells a twisted tale of two estranged sisters whose reunion is cut short by the rise of flesh-possessing demons, thrusting them into a primal battle for survival as they face the most nightmarish version of family imaginable,” reads the film’s synopsis.
The balancing act really, for me … once I found a story, that was the first thing. Story and character was the first thing I found. Then it was about finding the identity, looking at the things that are staples of the franchise, remixing those, and using those in maybe a fresh or original way whilst then trying to bring my own personality, my own approach to horror, my own way that I like to add dread and tension in certain circumstances. So that’s the playground of development and writing.
So it’s kind of rare that you can basically pick and choose and have fun with how you draw lines to the past and what’s existed in the franchise whilst, at the same time, just driving forward and doing something that feels like its own movie. I think there’s a lot of audience that have come to experience this movie as their entry point to the Evil Dead world and maybe didn’t even know that it was part of something that existed.
Rob [Tapert], Sam, and Bruce all showed great support for my vision early on. So I kind of always expected that if I delivered on the promise and delivered on what it was that I intended to do, that they’d continue to support that film. That collaborative effort has played a part in the success of where the movie is right now.
As we went on that journey and refined what the movie was, by the end of that process, we knew we had something that, to coin the old phrase, really played in a room and that people were going to get behind and support. It had some really creepy elements to it, and it has all of those ingredients to go and present to the world and hope that people want to come along and join the ride, which, thankfully, they did.
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