10 million users joined in its first seven hours. Threads
Threads, the latest launch from social media company Meta, has seen ten million sign-ups in its first seven hours – with many more on the horizon as the app sees to convert a chunk of the 2.35 billion active users on. Instagram users, us included, may well have woken up today to a notification that informed them that one or two of their followers “posted for the first time on Threads”.
If you've ever used Twitter, it's impossible not to see the resemblance between this platform and the newest social medium. Threads – the name itself reminiscent of one of Twitter's most popular functions, where you can link multiple tweets together – launched at 12:00am today, Thursday 6 July. Threads, by Instagram is a “text-based conversation app” where users can share their thoughts and everyday observations with their audience.
It's available to download in over 100 countries, including the UK, although due to regulatory restrictions it is not currently available within the EU.
Asked on Threads whether the app will be “bigger” than Twitter, Zuckerberg responded: ""It'll take some time, but I think there should be a public conversations app with 1 billion+ people on it. Twitter has had the opportunity to do this but hasn't nailed it. Hopefully we will."
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