From nude lipsticks that perfectly match deeper skin tones to shampoos you can trust to cleanse hair, these products are created by and for black women and men.
Thanks to technological advances, formulation wins and black executives making glass ceiling-shattering decisions, the beauty aisles of your favorite retailer have become more diverse and inclusive. Shoppers now have access to a range of black-owned beauty brands that address their unique needs and wants.
Fast forward to today, and Mented Cosmetics has expanded its line to include setting powders, stick foundations, blushes and even nail polish colors that look stunning on women with light to dark skin tones. The Honey Pot CompanyIf you’ve had the pleasure of meeting Beatrice Dixon, then you know that she radiates positivity. So, everything that she has her hand in is created with the purpose of making it easier to enjoy life to the fullest. Dixon is the woman behind The Honey Pot Company, a natural feminine care line that includes washes and wipes, menstrual pads, tampons and cups, as well as a lubricant and body balm.
What inspires the founder of The Honey Pot?Freedom is Dixon’s biggest inspiration. She explains, “I work hard to create a life of freedom and independence. The idea of being able to live anywhere and see the world and enjoy all of the delicious adventures life has to offer is my idea of true freedom.”
Why Pear Nova’s founder believes it’s a beautiful time to be a black woman in the beauty industry“We’re coming for what we should have a long time ago,” says James, “so ultimately, the challenge is working to link together and make an even larger impact than we can ever imagine.” “[I had] a bald patch, about two inches in diameter in the middle of my head. I was on vacation in Kenya, and my fine, chemically straightened, heat straightened hair was exposed to the extreme, dry heat,” she explains. “On top of that, my head was bumping up against a head rest for 12 hours on a road trip to and from the coast. I unfortunately didn’t take my mom’s advice to wear a scarf on my head because I was on vacation, and wanted to look cute.
The reason working mothers hold a special place in Grace Eleyae’s heartEleyae tells Yahoo Lifestyle that she is largely inspired by working moms. “I grew up with a mom who juggled work, soccer games, piano lessons, football practice and more for four kids, and she still found time to make dinner and help us with our homework,” she adds. “Working moms have to be fully present while at work, and also fully present when at home for their families.
Hero product: Rucker Roots Smoothing Sulfate-Free Shampoo“[Our] shampoo is the hero product because it cleanses your hair and scalp, leaving your hair clean. It is... for all hair types,” says Rucker Jamison. “The ‘ah-ha’ moment for me to create my brand was when I was in a mainstream retailer buying a serum that was over $150, and I saw absolutely no representation of myself or people of color in the advertisement or the verbiage,” he tells Yahoo Lifestyle. “For so long, I would feel underrepresented and even embarrassed to ask for quality products for my skin type. I felt small when I left the cosmetic counter... so, I decided to change that.
BevelWhen Walker & Company launched its prestige grooming line called Bevel late 2013, it sent shockwaves through the beauty industry for its collection of shaving essentials that delivered black men their smoothest shave yet. It wouldn’t be long before black women and other people of different backgrounds started clamoring for the brand’s single-blade razor and and shave cream.
Why Bevel founder Tristan Walker believes companies need to address the needs of black consumers“This idea of serving this consumer has been something that retailers and the industry has seen coming for a very, very long time,” says Walker, “but there’s been limited action about it.” Hyper SkinDesiree Verdejo was pregnant with her daughter when she started to experience “crazy hormonal acne” and develop “dramatic dark marks” — common effects of pregnancy on the skin that millions of women can relate to.
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