Mystery solved.
Bacardi is one of the world's best-known brands of rum. We see it so often that few stop to analyse the branding until one day they suddenly ask the inevitable question, 'hold on, why is there is there a bat in the Bacardi logo?'.
The question is still coming up on Twitter today, so we thought we would elucidate. For a brand so keen on flagging up its Cuban roots, what does a bat have to do with anything? Well, no it has nothing to do with Batman. The Bacardi logo dates back over 150 years, all the way to the company's early days in the 1860s .
The Bacardi logo has evolved since then, sometimes going in the opposite direction to design trends. It became flatter and simpler in the 1950s only to add back more detail in the latest rebranding in 2013. But why such a gothic look? #DoYouKnow #Bacardi 132 Years Old Liquor CompanyWhile fermentation of molasses , a colony of fruit bats is attracted by the smell & make distillery their home.Since Then Bacardy has Bats as part of Its Logo Every Bacardi office has a palm tree as a symbol of good luck pic.twitter.
Since the island's native Taíno people saw bats as symbols of good health, family unity, and good fortune, Bacardí Massó's wife suggested turning what some could see as a hygiene hazard into a logo, which led to their drink becoming known locally as 'el ron del murciélago' . The motif was so unique and recognisable that it continues to work today.
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