Plus: Tweeting your personal life, swimming like sharks, and a breakup for the ages.
. He’s got to figure out how to get to Mars. Yet something made him obsessed with taking charge of a 16-year old enterprise based on short bursts of self-expression, to the point of venturing billions of his own dollars and endless distraction in order to do so, at least until he changed his mind.
The only explanation seems to lie in Musk’s own use of the platform—18,600 tweets. Twitter can make people crazy. It makes them do and say things they otherwise might not. And few have fallen as hard for it as Elon Musk.demanding that Musk go through with the deal relies heavily on … his tweets. Right in the filing, the company’s lawyers screenshotted them to build their case, starting with the irreverent puns that Musk made indicating he was about to make a tender offer.
Though I’m not a lawyer, this seems like a clever legal tactic. I know from personal experience with a junior-high-school vice principal that people in authority don’t like it when you think the whole process is a laughing matter. Even the most impartial judge might be disinclined to embrace Musk’s arguments while he’s thumbing his nose at the revered regulations that lend order to our financial system.
Is this behavior Twitter’s fault? I’m sure it’s a pretty common thing for high-powered executives to talk trash in the privacy of their corner offices. But Twitter lures impulsive people to share those private thoughts with the world at large. Musk, whose riches must have made him feel invincible to begin with, has 100 million followers rewarding his online activity with likes, retweets, and supportive comments.
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