Richard Montanez, a former janitor in a Frito-Lay factory, has taken credit for the snack's invention. Company officials dispute his claim. flaminhotmovie SXSW2023 SXSW EvaLongoria movies streaming Hulu film
Among the most torrid movie premieres at Austin's SXSW film festival this year was, billed as the"true" story behind the invention of Flamin' Hot Cheetos — perhaps San Antonio's most beloved snack food.star Eva Longoria — who also happens to be the former wife of San Antonio Spur Tony Parker —Just the same, controversy is heating up about the veracity of's rags-to-riches narrative, which depicts a Latino janitor at a Frito-Lay as the snack's creator.
In a desperate attempt to save Frito-Lay, Roger Enrico — then the head honcho of its parent company, PepsiCo — sends a video to his workers asking them to get creative and"think like a CEO." While eating chips covered in Tajin in a park, Mantanez has his lightbulb moment and embarks on creating the perfect snack for Frito-Lay. Like the chip's he munches in the park, these will be crunchy, hot and slightly sweet. They'll be the Flamin' Hot Cheetos.The director and cast of"Flamin' Hot at the films world premier at South by Southwest in Austin on March 11.
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