Following complaints from European consumer groups.
Amazon has agreed to simplify the process of canceling Prime in Europe, meaning customers in the region will be able to end their subscription in just two clicks, the. The changes, which were implemented as of July 1st, should bring to an end the “multiple pages” filled with “distracting information” and “unclear button labels” that Amazon has previously used to add friction to the cancellation process.
The European Commission says the changes apply to the European Union and European Economic Area. Despite the UK having left the former as of the beginning of 2020,that UK subscribers will also benefit from the two-click unsubscribe process. But when contacted for comment, a spokesperson for Amazon dodged questions about whether it would implement similar changes in the US, saying it has “no changes to announce at this time.
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