EU antitrust regulators charge Google on anti-competitive adtech practices

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EU antitrust regulators charge Google on anti-competitive adtech practices
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BRUSSELS : Alphabet's Google was charged by EU antitrust regulators with anti-competitive practices in its digital advertising business on Wednesday and may have to sell part of this business to address their concerns.The European Commission set out its charges in a statement of objections, two years afte

BRUSSELS : Alphabet's Google was charged by EU antitrust regulators with anti-competitive practices in its digital advertising business on Wednesday and may have to sell part of this business to address their concerns.

"The Commission takes issue with Google favouring its own online display advertising technology services to the detriment of competing providers of advertising technology services, advertisers and online publishers," the EU competition enforcer said in a statement. The EU competition watchdog said a behavioural remedy is unlikely to be effective to stop the anti-competitive practices.

Google is the most dominant digital advertising platform in the world with a 28 per cent market share of global ad revenue, according to research firm Insider Intelligence.

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