EU and UK are investigating whether Google and Meta colluded over ads
As the commission explains, Google provides an ad technology service that auctions off online display advertising space on websites and apps as part of its Open Bidding program. Meanwhile, Meta's Audience Network participates in those kinds of auctions for ad spaces facilitated by Google and rival services.
In addition to opening a probe into the Jedi Blue deal, the CMA is also scrutinizing Google's conduct as a whole in relation to ad bidding. The watchdog is investigating whether the tech giant abused its dominant position to gain an advantage over competitors offering bidding services. Google previously denied that it colluded with Meta in a court filing, and a spokesperson echoed that in a statement sent to"The allegations made about this agreement are false. This is a publicly documented, procompetitive agreement that enables Facebook Audience Network to participate in our Open Bidding program, along with dozens of other companies. FAN's involvement is not exclusive and they don't receive advantages that help them win auctions.
If the CMA finds that the companies had violated competition law, they could be slapped with fines equivalent to 10 percent of their global revenues. AsAll products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
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