While ESPN is likely to lean on SportsCenter and other studio shows in the near term, the all-sports network will have to get creative with programming if live sports are cancelled for months. The result may lead to even more cancellations of cable TV and ESPN.
That leaves all-sports networks -- particularly ESPN, which owns more rights to live games than any other media entity -- with several unprecedented problems.
Extended cancellations of live sports is not only bad for ESPN, but for the entire traditional pay TV business. Next week, ESPN will get another shot in the arm of breaking sports news with the likely start of National Football League free agency, which will provide fresh material for several weeks. Free agency officially begins Wednesday, March 18, though deal news often starts to leak on Monday, March 16, when so-called legal tampering kicks off -- though even those dates are contingent on NFL players approving their new collective bargaining agreement on Saturday, March 14.
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