“The people deserve it,” Badu said in regards to the product that will be part of her new online store, Badu World Market
is looking to diversify her portfolio with Badu World Market, a new online store opening on February 20th. As part of the launch, Badu is releasing an incense called “Badu’s Pussy,” based on the smell of her vagina.
“I took lots of pairs of my panties, cut them up into little pieces and burned them,” the singer toldabout the creation of the incense. “Even the ash is part of it…The people deserve it!” Badu’s store will include apothecary goods like an amethyst, rose quartz, and turquoise-infusing water bottle, grills , and pieces from Badu’s clothing line Fuh. “There’s an urban legend that my pussy changes men,” the singer explained.
The online store is inspired by New York City’s streetwear marketplace Chinatown Market, according to. Badu World Market is meant to “encourage networking among smaller brands and prestigious art houses,” Badu told the publication. “It’s a hub to share space with all people.” If any musician can shake up the incense and perfume game, it’s Erykah Badu.
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