‘Eras’ Tour Could Net Taylor Swift $500 Million To $1.5 Billion

In December, Billboard estimated that Taylor Swift's latest tour would gross $591 million. But that assumed an average ticket price of $215. Now it looks like the right price if as least $700.

“Eras” will generate $591 million in ticketing revenue — 71% more than her 2018 tour, “Reputation,” which sold $345 million worth of tickets.estimate assumes that the average “Eras” ticket price will be $215. That amounts to about $11.4 million in ticket sales per show, which will seat an average of 52,863 Swifties.

As Herlihy explained, each venue — of which “Eras” will occupy 52 — will sell all 30,000 pieces of merchandise on their shelves at an average price of $80 per item. Thirty percent of that would go to the venue and the remainder would go to Swift and the promoter. I am guessing her proceeds will be on the high end of that range. As Herlihy explained in an April 5 email, “One thing to remember, Taylor has unique clout, and she has the power to negotiate very beneficial terms on everything .”

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