The action pic scored the second best Labor Day opening weekend of all time at the domestic box office, as well as a franchise best start.
threequel, 84 percent were 25 and older . And moviegoers 45 and older made up a staggering 50 percent all ticket buyers, including 24 percent between the ages 45 and 54 and 26 percent for those 55 and older, according to exit polling service PostTrak.
“Older adults are a discerning and important audience with discretionary income that movie theaters and studios are wise to recognize as a key and integral part of their success now and moving forward,” says Comscore box office analyst Paul Dergarabedian.
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