This new brand direction supports Epson’s Environmental Vision 2050, to be carbon negative and free from underground resource use by 2050.
Global technology leader Epson has introduced “Engineered for Good” as its new brand message across Southeast Asia, reflecting its commitment to creating innovative technology solutions that support a sustainable future.
This aligns with Epson’s philosophy of ‘sho-sho-sei,’ a Japanese concept meaning ‘efficient, compact, and precise.’ “Epson recognises that sustainability is a foundational element of responsible business practices. Hence, it is important that we communicate and advocate the use of Epson’s eco-efficient technology which helps reduce energy consumption, enhance productivity, and minimise the overall environmental impact of every Epson product,” she said.
This new brand direction supports Epson’s Environmental Vision 2050. This vision aims for the company to be carbon negative and free from underground resource use by 2050.
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