The consequences of a warming climate frequently dominated the news this summer, from devastating wildfires and floods to deadly heat waves across the globe. Reducing harm from climate change is a challenging endeavor, and it requires comprehensive public education. Thus, the question arises: How can climate change science be made most accessible to the general population, as well as decision-makers and educators?
change."We get excited and carried away as scientists but that's not going to work for a lot of audiences," says Courtney."Your communication goal is more important than how cool you think your graph is."
The process was iterative, including two rounds of user testing and successive redesign and re-testing. Methods included a combination of surveys, eye-tracking, ranking activities, and interviews. While the overall usability of the redesigned charts was found to be equivalent to that of the originals, study participants perceived all of the redesigned figures to be more trustworthy. Participants also reported one of the redesigns made them more concerned about climate change than the original.
The authors found that familiar figure formats were most useful; even minor changes to standard charts were confusing to the audience. Intentional use of color-coding was very important to participants, increasing both their understanding and perception of credibility. Likewise, minimal use of additional explanatory text on axes and fields greatly helped in those respects, although visual cluttering is a potential downside.
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