'Engaging to Earn with AdLunam Co-Founder Nadja Bester' by jack_boreham slogging ama
, and generally immersed myself in this brave new world that appeared to be a type of global American dream ).
There's no telling what the industry will evolve into in future, but for the moment, for many - and here legit is an important keyword :) - crypto companies there's a strong motivation to be your sibling's keeper, so to speak. Explaining what Engage to Earn is requires a bit of a prelude in order to sat-nav the discussion on the map.
Initially, the party who pulled at the short end of the stick was the investor. New projects required marketing and community support, and this was one of the key value-adds of a launchpad. Over time, however, as new players keep entering the space, this value-add has become so diluted that projects launching on launchpads sometimes have bigger communities and stronger marketing than the launchpad itself.
The issue is that, especially for some of the top launchpads, the staking amount is so high that we're talking as much as tens of thousands of dollar value, in exchange for a $300 allocation. Thus, investors are eligible for allocation based on their value-add, and projects are able to extend their investor due diligence through to the retail round .Hi Nadja, great to have you here! I'm trying to get started with crypto, but it still feels a bit of a foreign subject.
However, this context requires an even more foundational understanding of how money works. To most people, the idea of digital money is simultaneously preposterous and fascinating. This is part of why cryptocurrency has captured the public's imagination in recent years - that and the promise of getting rich quick 😏
This is partly why, at AdLunam, we place such a big emphasis on the Proof of Attention model, where investors' contributions need to provide peer-vetted value to the ecosystem in order to rank up. In a sense, our Engage to Earn system is also a Learn to Earn approach, because, through a growing understanding of all things crypto, you're contributing to a growing virtuous cycle of educated investors. And this is needed both by projects and the industry as a whole.
Projects that will benefit from AdLunam's approach to IDO allocation are definitely those who are in it for the long haul. Community is easy to come by, especially in the Web3 space - but loyalty is a different beast. Projects are voting for attention in the same way that the internet and worldwide commercial industries are clamouring for a sliver of retail buyers' attention. We're all suffering from information overload and CTA burnout. Loyalty is too demanding an ask.
With one big difference: Engage to Earn. AdLunam's allocation mechanism is called Proof of Attention and is a gamified ) approach to tracking investor engagement on AdLunam, measuring and tracking data such as posts, comments, likes, content creation, polling, and referrals.
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