Checkers and PRIME have used an established marketing trick called price anchoring to convince people that buying and energy drink for R39.99 is a bargain.
This comes as Checkers and PRIME have used an established marketing trick called price anchoring to convince people that buying the drink at R39.99 is good value for money.
The drink has been promoted by YouTubers Logan Paul and KSI promote, starts at around R274 per bottle, increasing to over R1,000 per bottle, online. PRIME will be sold at selected Checkers and Checkers Hyper stores and on Sixty60 in the Western Cape, Gauteng and KwaZulu-Natal. It will roll out to the rest of South Africa from today and throughout the month.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Prime frenzy: 'Status symbol' energy drink sold out on Checkers app, in-store stock 'limited'Hours before Prime could go on sale in Checkers stores for R39.99 on Monday, energy drink was sold out on the app.
Read more »
Checkers PRIME customers to pay R400 for energy drinkWhile R40 for an energy drink may seem quite exorbitant to some, PRIME drinkers may soon have to pay tenfold this amount as the product hits Checkers’ shelves today.
Read more »
Prime frenzy: 'Status symbol' energy drink back in stock on Sixty60 after selling out within 90 minutesPrime was back in stock via Checkers Sixty60 on Monday afternoon after it sold out within 90 minutes on Sunday.
Read more »
Quick-Thinking Bodyguard Protects Japanese Prime Minister Against...Nine months after the assassination of Japanese Prime Minister Shinzo Abe, in July last year, his successor, Fumio Kishida had an apparent little bomb scare.
Read more »