Emma Chamberlain is officially the newest—and youngest—global ambassador for Lancôme.
YouTube; many people credit her with creating the ubiquitous editing style that now pervades the platform—quick cuts, text-heavy screens, carefully selected pauses—and that keeps viewers tuned in to the mundanities of her day. The marketing opportunities soon followed, from Chamberlain Coffee, with its Zoomer-
friendly vanilla and matcha blends, to endorsement deals with brands including Cartier and Louis Vuitton. This month, she will add another prominent subscriber to her follower count as she becomes the newest—and youngest—global ambassador for Lancôme. But this is not your average YouTube vlogger success story. Petite and practically platinum blond with a loud, clear voice, Chamberlain is dressed in a puffer jacket over a tank top and jeans when I meet her in a near-empty dining room in West Hollywood’s historic Tower Bar. Her skin is noticeably glowing—and makeup-free, she reveals with a humble head tilt, a nod to a personal beauty approach that hinges on “efficiencies.
While riffing on the topic of “skinfluencers” over the last of our drinks, her eyes light up as she reveals her boyfriend, who is rumored to be musician Tucker Pillsbury, is a skin care guy. “He recently let me give him a facial for the first time,” she laughs.
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