Emirates has invested over US$1 billion in its wine programme

Emirates LVMH Champagne Dom Perignon Moet Chandon News

Emirates has invested over US$1 billion in its wine programme
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Emirates is the only airline that serves Dom Perignon and other LVMH champagnes in the air.

Both onboard and in lounges, Emirates offers an enviable selection of top labels including Dom Perignon, Moet & Chandon or Veuve Clicquot. The plush seats have been reclined and the lights are dimmed, with soft ambient lighting casting a warm glow through the Business Class cabin. A flight attendant approaches to politely offer a beverage after take-off.

The Business Class champagne line-up is no slouch either. It offers an exclusive selection of Moet & Chandon or Veuve Clicquot bubbly onboard, depending on the flight route. Emirates is known to have a strategy of building its own team of experts who have nurtured relationships with some of the world’s most prestigious chateaux and vineyards to handpick and secure the wines and champagnes it serves onboard. For instance, its supply of vintage wine for future consumption is achieved by buying en primeur, that is, before the tipple is bottled and released to the market. It even has its own cellar in Burgundy, France where it is said that up to 6.

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