The Alphabet NFT collection, by Elsa Majimbo, Mohamed Kheir and Pepijn Temming brings to life the foundational building blocks of our stories: letters.
While the winners are drawn at random, nothing about this mega project is.
Although they’re gamifying the book, this dream team did not come here to play — the Alphabet Universe NFT drop is serious business and also opens the door to community and connectivity. It’s less about getting the NFTs into the ecosystem and more about building the community. Having said that, I can understand how our digital assets, and investments in things like the metaverse and NFTs can accumulate in such a manner as to be our most valued investments and possessions. We are already at a point and time where some NFTs are worth as much as luxury cars or houses.
This makes the ideation phase in the beginning especially important, and as a result I always approach projects from a highly conceptual perspective. Having a great concept at the start means less changes later in the design process! When we created the letters for the book the idea already was to have them branch out into other contexts. We wanted these to be universal and to also work as sculptures, this made the process of animating them as NFT’s go a lot smoother.
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