Elon Musk, Twitter and the attention economy, by Dana Hull
to buy Twitter for US$44-billion and Twitter’s board is going along with it.
His favourite platform, of course, is Twitter, where he’s amassed roughly 90 million followers. Several employees at his companies have told me they follow him on the platform as it’s the quickest way to find out about business decisions or where his private plane is headed. Musk’s Twitter account is part of how Tesla disseminates information, a point the electric car maker regularly makes in regulatory filings.
Musk also wants to grow Twitter’s user base. If he gets his wish, then more of us will be paying attention to him and his companies.
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