Musk touts new moderation policy to reassure advertisers
Speaking at a meeting in Florida, the controversial billionaire outlined new rules, first announced Monday, to limit the reach of tweets that do not conform to the platform's guidelines.
Since purchasing the so-called bird app in a rollercoaster US$44 billion deal last year, Mr Musk has sharply reined in content moderation on the platform, allowing the return of many users who had been banned for posting tweets that incite hate or spread misinformation. Last week, US public radio NPR said it was quitting Twitter after the site labeled the highly respected news outlet's account as"state-affiliated media," branding it the same way as media in authoritarian countries such as Russia or China.Following the row, Canada's CBC/Radio-Canada and Swedish public radio Sveriges Radio also quit the social network.
According to analyst Jasmine Enberg at market research firm Insider Intelligence, Twitter's revenue is set to drop 28 per cent this year, because"advertisers don't trust Musk."
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