The change comes amid a wider push by X, formerly Twitter, to discourage users from clicking on external links, including links leading to news sites.
X, the site formerly known as Twitter, has removed automatically generated headlines from links to external websites, including news articles, the latest change introduced by owner Elon Musk as he seeks to remold the social media company and reduce traffic to other sites.
In response to earlier reports that X was testing the removal of headlines from article previews, Musk said that the revised format should be considered an aesthetic improvement. “This is coming from me directly,” he tweeted in August. “Although Elon Musk has framed this as a decision informed by aesthetic considerations, it can be seen as part of a larger trend toward making Twitter/X more difficult for news organizations to use,” she wrote in an email Thursday. “It is likely to have a significant adverse impact on click-through rates, because platform users will no longer have the necessary context to understand the content of links - and therefore little reason to click on them.
In August, an analysis by The Post found that X briefly throttled traffic to third-party news sites, including the New York Times and Reuters, as well as the rival social media sites Facebook, Instagram, BlueSky and Substack. Users who clicked links to any of the affected websites were required to wait about five seconds before the pages loaded, according to tests conducted by The Post, potentially reducing traffic and ad revenue for the external sites.
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