Billionaire Elon Musk’s Starlink will partner with e-commerce firm Jumia Technologies AG to expand its satellite broadband services in Africa.
Jumia will benefit from the agreement by having the first sales and distribution deal of the kits on the continent.Jumia, which counts Pernod Ricard SA and Goldman Sachs Group as investors, will sell Starlink’s satellite terminals and other kits in some African nations, starting with Nigeria in coming weeks, Jumia Chief Commercial Officer Hisham El Gabry said in an interview.
“We have seen Starlink do these type of deals in Southeast Asia and South America, and now Africa will also have the opportunity to access the fast-speed internet services,” he said.The partnership with Jumia will help Starlink sell terminals in areas that lack formal addresses and city mapping. Big tech companies have tried to provide high-speed internet in Africa through innovative ideas, but failed, reverting back to fiber and sea cables.
Alphabet's Google — using a project called Loon — attempted something similar with helium-filled balloons, before scrapping the project two years ago.
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