Tesla and SpaceX CEO Elon Musk launched a new perfume on Tuesday, which racked up $1 million in sales by Wednesday.
Musk's The Boring Company has already sold 10,000 bottles, according to Musk, at $100 a bottle, including taxes and domestic shipping. Its website describes the scent as"the essence of repugnant desire."— Elon Musk October 11, 2022 “Just like leaning over a candle at the dinner table, but without all the hard work,” the website reads. “Stand out in a crowd! Get noticed as you walk through the airport.
— Elon Musk October 12, 2022 "With a name like mine, getting into the fragrance business was inevitable," Musk tweeted Tuesday."Why did I even fight it for so long?" With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long!? — Elon Musk October 11, 2022 The Boring Company, owned by Musk, has been known to sell a somewhat random selection of items since its creation, including hats and flamethrowers. It was last valued at $5.675 billion, according to the company.
Musk explained to his over 108 million Twitter followers that the scent, which he jokingly described as"omnigender," can be purchased with dogecoin, a cryptocurrency of which the billionaire is a proponent. The CEO also changed his Twitter biography to describe himself as a perfume salesman.Last week, Musk offered in a letter to Twitter to go through with the deal to buy the platform at the originally agreed-on price of $54.20 per share.
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