OPINION: Elon Musk's latest fight may be an attempt to get Apple CEO Tim Cook to lower Twitter’s App Store costs, writes columnist tpoletti.
Elon Musk’s latest brouhaha, with Apple Inc., is a risky strategy that could potentially backfire and put Twitter in even more peril of imploding.
He also tweeted that Apple gets a 30% cut of all transactions on its App Store, which he labeled as a “secret tax.” Apple’s high App Store fees have been the crux of much controversy, including most recently the lawsuit from Epic Games Inc., which has just gone before an appeals court in San Francisco.
“Musk is playing with fire by taking Apple on,” said Joshua White, an assistant professor of finance at Vanderbilt University’s Owen Graduate School of Management. “If Twitter gets kicked out of the App Store either for hate speech or because of this battle, then it is probably game over for Twitter.”
“He has this ticking time bomb of debt,” said Eric Talley, the Isidor & Seville Sulzbacher Professor of Law at Columbia Law School. “This particular kerfuffle is an attempt to see if he can tailor a special deal for Twitter that others don’t have.”
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