X owner Elon Musk announced this week that many popular accounts will now have free access to X Premium features.
Computer monitors and a laptop display the X, formerly known as Twitter, sign-in page, July 24, 2023, in Belgrade, Serbia. said that all accounts with significant subscriber counts will have access to X’s premium features, and some will even have access to Premium+.
Subscribers on X are a different metric than followers. Popular X accounts can set up a subscription program that allows their fans to pay a monthly fee to see exclusive content early. However, they must be a Premium user and apply for the program to have access. While it has become more popular since it first launched last year, only a small portion of X’s hundreds of millions of daily users pay the $8 monthly subscription for X Premium. The new policy could be a way to drive subscriptions and bring in new X Premium users.
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