Elon Musk faces trademark battle over X rebrand

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Elon Musk faces trademark battle over X rebrand
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But the other X logo looks very different.

might have been hoping that people would have accepted Twitter's new name by now. However, the most controversial rebrand of the year continues to be a headache for the company's CEO.

It turns out that there are a surprising number of businesses called X out there. And there's even a company called X Social Media that's not happy aboutX Corp. has been sued for trademark infringement.The lawsuit, filed by X SOCIAL MEDIA LLC, asks a Federal Court in Florida to order X Corp to cease using the"X" mark.X SOCIAL MEDIA LLC is represented by Gerben Perrott.For a copy of the lawsuit: 👇… pic.twitter.

X Social Media says it sent a cease and desist letter to Musk's X in August. X refused to desist and so the company, which helps clients with advertising on Facebook and In a complaint to the US Patent and Trademark Office, it says it has been using its branding “exclusively and continuously” since 2018 and that the Twitter rebrand has caused it “serious irreparable harm” and a loss of revenue, not least as a result of falling down in Google search results.features a generic unicode character that would be hard to trademark. X Social Media’s logo shows a stick man holding up the scales of justice.

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