Ellies has failed to capitalise on opportunities presented by severe Eskom load-shedding.
Load-shedding has presented Ellies with a tremendous opportunity to increase its revenue and profit significantly, but it failed to capitalise on Eskom’s failure to provide reliable power effectively.
Ellies’ share price rose to over R9.50 on the back of the positive outlook, making it one of the best performers on the JSE in 2012. The market lost trust in the company, and its share price plummeted by 99% — from R9.56 in May 2013 to 4c in February 2020. Ellies CEO Shaun Prithivirajh said load-shedding has been good for business, especially with consumers and businesses opting for batteries and inverters instead of generators.The pressure on South Africa’s electricity grid will continue, and Ellies is well-positioned to take advantage of the growing demand for more reliable energy sources.
Its inverter trolleys and cube power stations could have been the default option for people looking for an affordable product to protect against load-shedding.The lack of marketing has opened the door to much smaller companies without much brand recognition to capture a significant market share. During the height of demand, none of the big brick-and-mortar or online retailers had stock of Ellies’ inverter trolleys.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Splitting Eskom doesn’t solve its problemsSplitting Eskom doesn’t solve its problems - Dividing the company into generation, transmission and distribution divides responsibility, and could triple the scale of the problems
Read more »
These are the engineers Eskom needs right nowConcerns over the quality of Eskom staff have been at an all time high with accountability standards being questioned.
Read more »
Ramaphosa is no hero for his 'fix Eskom' power plan | The CitizenMany of the measures announced by the president should have been put into operation years ago.
Read more »
OPINIONISTA: Ramaphosa’s Eskom recovery plan doomed to fail unless past, present corruption is tackledEskom was one of the primary targets of State Capture. It is no coincidence that the balance sheet of Eskom shows that its current indebtedness exceeds R400-billion. A large proportion of that debt is attributable to the ravages of State Capture.
Read more »
People are stealing Eskom dryTheft and corruption have been rife at Eskom and slow progress is being made in bringing perpetrators to book.
Read more »
Eskom promises more maintenance to improve plant performanceEskom has welcomed President Cyril Ramaphosa’s efforts to liberalise the energy sector, saying it will give the utility the space to increase maintenance.
Read more »